A Multi-Platform Story Franchise · Season One

The story behind
the story.

Behind every iconic moment in music, someone in the room made it possible — and never made the credits. Their children know the story. Now they tell it.

Launching Fall 2026 · Six episodes + a bonus + a live Q&A

The B-Side cover art
Season One · The Uncredited Life

His name is on none of the records.

Bob Dylan. Tom Petty. George Harrison. The Beastie Boys. The lawyer in the room narrated, at last, by his daughter — and franchise host.

Launching Fall 2026

The B-Side cover art
The B-Side cover art
A Multi-Platform Story Franchise

Legends.
Uncredited.
Told by their children.

The lawyers, managers and dealmakers who held up the stage while someone else stood on it. The B-Side gives them the credit — one season, one life, one child who was there.

The Prologue · A First Listen

Behind Every Legend, a B-Side

Erica introduces the franchise, and the father whose story starts it all.

0:004:46
The Premise

The invisible architecture of American culture.

Not a celebrity tell-all — a guided excavation. Each season centers on one uncredited figure and the child who sets out to tell their story, and discovers, in the telling, who that parent actually was. These stories are built to entertain first; the depth is real, but the ride comes first.

01 · The Figure

One untold life

The lawyers, managers, engineers and dealmakers who held up the stage while someone else stood on it.

02 · The Voice

Told by their child

An offspring who lived inside the family narrates the story — and discovers something about their own heritage in the telling.

03 · The Engine

A guided excavation

The subject's own recorded voice carries the story, the offspring reacts to the tape, the witnesses testify, and a franchise voice threads it together.

Allen David Lenard
Season One · The Subject

Allen David Lenard

Born 1942 · Entertainment Lawyer

Bob Dylan. Tom Petty. George Harrison. Donna Summer. The Beastie Boys. A draft lawyer who never lost a single client — he kept the future star of the #1 show on television out of Vietnam, found the loophole that freed Tom Petty, and brokered a Napster deal that could have invented Spotify a decade early. The labels killed it.

From a Detroit coal chute to a shotgun in Watts to the room where the future of digital music died — a life that shaped an industry, whose name is on none of the records. He's eighty-four years old, and his daughter is ready to tell the story.

The Season

Eight episodes
1
Episode 1

Surviving Rats & Tyrants in Detroit

The coal chute, the alley rats, the milk-truck hijacking, the tyrannical father — the trauma and resilience that built him.

2
Episode 2

Academic Collapse and Revenge

Flunking out of UCLA, washing dishes in a sorority house, the epiphany in a poverty-law class, and the climb to Law Review at the school that rejected him twice.

3
Episode 3

Counselor for the Counterculture

Draft law on the Sunset Strip, the Community Alert Patrol in Compton, a TV Star’s draft case, and the call that shattered his idealism.

4
Episode 4

The Bankruptcy Loophole That Freed Tom Petty

Neil Diamond, George Harrison and Bob Dylan as his first three clients — and the contract escape that birthed modern artist-side advocacy.

5
Episode 5

Dead to Me

The mentor who turned on him, the letter, and the collapse of one of the largest law firms in American history. A Wall Street trustee demands more than Allen ever earned while his father lies dying, and a surgical escape saves everything.

6
Episode 6

The Finale

Three Stones tours, the Napster deal that could have invented Spotify a decade early, the counting error that cost him Tom Petty, and what it means to still be reaching at 84. The season's two arcs, the fear and the being seen, finally close.

B
Bonus Episode

Naked Weddings and a Gold Plane Escape

No arc, no thesis, just the stories that didn't fit. A divorce settled over furniture, a wedding where half the guests were naked, four days in September 2001 spent trying to get home, and what it was actually like to be Allen Lenard's kid.

Q
Live Q&A

Allen, Live on the Show

The man himself. Unfiltered. Answering the questions his daughter was too afraid to ask.

The App

Do for your own parent what Erica did for Allen.

The method behind the show — the structured interview, the narrative extraction, the turn from raw memory into produced story — is a product. Not a ghostwriting service. A story engine.

"Your person, finally seen."

Tier 01

Archive

Automated capture into a clean, private digital archive. The interviews, the photographs, the voice — held safe in one place.

Tier 02

Story

An AI-drafted, human-polished memoir chapter or short script — written in the subject's own voice.

Tier 03

Legacy

Full B-Side production: a podcast-ready audio narrative — and a pipeline into future seasons of the franchise.

Every new season validates the method. Every customer is a potential future-season lead.

Erica Lenard
The Creator & Franchise Host

Erica Lenard

Daughter · Journalist · Storyteller

Erica spent her career telling other people's stories. Then she sat down with her father — and realized the most extraordinary one had been in her living room the whole time.

She anchors The B-Side the way Ira Glass anchors This American Life — opening every season and handing narration to each new offspring. She didn't just inherit the story. She earned the right to tell it.

Be in the Room